Ecommerce SEO Strategy - Grow Your Ecommerce Business
In a nutshell, ecommerce SEO is about optimizing your online store to rank higher on search engine results pages (SERPs). It's also about optimizing your store to drive more qualified traffic to your site, as well as more sales.
If you have an online store that sells products, ecommerce SEO is crucial to getting found online. After all, search engines use algorithms to place sites in the order of their rankings.
The better your site ranks, buy
traffic to your website and get more
visibility it will receive from potential customers and the larger your sales
In other words, ecommerce SEO is not only about improving your online store's visibility on search engine results pages, but also about improving your overall online sales performance.
How to optimize your ecommerce store for SEO
To get started with ecommerce SEO, you first have to choose a platform. There are many ecommerce platforms on the market, and the sheer number of them can be confusing.
You can choose between ecommerce platforms, shopping cart software, marketplaces, and digital asset management (DAM) tools.
Most ecommerce platforms also have free and paid versions, and each version comes with different levels of premium support.
Depending on your type of business and the level of support you need, you may prefer a platform that's easier to use, comes with a larger free plan, or offers better pricing options.
Here are a few things you should look for when choosing a platform: Integrations: Look for ecommerce platforms that have integrations with other popular apps.
For example, if you sell physical products, you may want to look for a platform that has drop-shipping services, so you can pick up some extra cash by shipping your products for you.
Compatibility: Make sure that the platform you choose is compatible with your ecommerce site's requirements.
If you're using a free ecommerce platform, make sure you understand its limits and restrictions. You don't want to waste time and resources building a store that can't gain any traction.
Ease of use: Look for a platform that's easy to use. Remember: consumers don't want to spend their money or time learning how to use your products.
If you're new to an ecommerce platform, you should be able to easily pick up the basics within a day or two.
Best practices for Wordpress ecommerce SEO
Now that we've covered the basics, let's look at some best practices for ecommerce SEO on a WordPress site.
WordPress comes pre-installed on most web hosting providers. If you're not sure whether or not your host supports it, you can always check here or ask your host provider.
You can install WordPress on your website hosting account for free, though most hosts charge a fee for this service.
WordPress is easy to use, but you'll quickly notice that it's not well-optimized for search engines. That's why it's important to pay attention to ecommerce SEO when you set up your website.
Here are a few best practices for optimizing your ecommerce WordPress site for search engines: Choose a useful and relevant product title: Make sure your product titles are eye-catching, catchy, and reflect the content of your pages.
The best ecommerce WordPress themes let you create beautiful digital shelves, but make sure the titles of your products are the titles you see on those shelves.
Use descriptive product titles: Descriptive product titles provide search engines with extra information to assist in indexing your page.
Keep your product content concise: The more information you give search engines, the better! But make sure the information you present is authentic, accurate, and not misleading.
Going from 0 to Ecommerce SEO Hero
Now that you've been introduced to the world of ecommerce SEO, it's time to get started.
Even if you're an experienced online retailer, there's always room to learn new tricks and improve your online presence.
With the right ecommerce SEO strategy, you can take your online store from zero to hero.
Ultimately, ecommerce SEO is all about optimization. You have to make sure your website is user-friendly, mobile-friendly, and easy to navigate. You also have to make sure it delivers compelling content that will keep visitors on your site for as long as possible.
To get started with your ecommerce SEO journey, check out our ecommerce SEO checklist. From there, you can tackle one item at a time and see results quickly.
During the review process, make sure to focus on the following best practices for ecommerce SEO on Wordpress. We’ll go into more detail below.
Optimize for Keywords - Keyword research is an important part of ecommerce SEO. Begin by analyzing your competitor’s sites to identify the main keywords they’re ranking for. Use these keywords in your content, and try to include them in your headlines, summaries, and body text. Plus, include them in your meta tags. The more keywords you include, the better. Plus, you can use Google’s Keyword Planner to help identify potential keywords. Cure the Blue Hole - The “blue hole” occurs when a customer enters your site, has no content to browse through, and leaves without clicking on a single thing. To avoid the “blue hole,” include some type of content-rich navigation on your site. The most common type of navigation for ecommerce sites is a menu. But you can also integrate your product descriptions, product images, and other elements into your navigation.
How to optimize your ecommerce store for more sales
There are a few ways to boost your ecommerce store’s revenue. One way is to boost your click-through rate (CTR). Consumers who make it through the first page of search results are more likely to purchase from you if you have a high CTR. The second way is to increase the number of conversions you have from visits. Visitors to your site who make it past the first page of search results are considered potential customers. The more times they visit our site, and the longer they stay, the more they’re likely to buy.
The following links showcase some sample pages of how Sales, Human Resources and Marketing professionals are using Populr:
Under each example is a link that can be clicked to copy the pages into your account.